How to Make a Jingle for Your Business

By Leo Morejon · Updated October 23, 2026

A jingle is a short, catchy song that makes people remember your brand.

You do not need to read music or hire a studio. You need:

• one clear idea
• a few good lines
• a style that fits your customers

Why jingles work

Music makes words easier to remember. The research backs it up:

• Slogans stick better sung: In two experiments, Richard Yalch found people remembered advertising slogans better when the slogan was set to music. (Yalch, Journal of Applied Psychology, 1991)
• Simple melodies help most: Psychologist W. T. Wallace found that text sung to a simple, repeating melody was recalled better than the same text spoken. (Wallace, Journal of Experimental Psychology: Learning, Memory, and Cognition, 1994)
• Familiar voices multiply recall: A 2022 study of 300 interviews about five TV jingles found a popular performer lifted brand and message recall 2.5 times, and a popular performer with popular music lifted it six times. (Taher and El Badawy, Journal of Media Business Studies, 2022)

1. 1. Decide the one thing people should remember

   A jingle that tries to say five things gets remembered for none of them.

   • Usually: your brand name.
   • Sometimes: a phone number, a web address, or a single benefit.
   • Write the one thing down before you write a single lyric.

2. 2. Keep it short

   Most jingles that stick are between 5 and 30 seconds.

   • 15 seconds fits a social video, a podcast break, or the end of a radio spot.
   • Need a longer version? Write the short one first and extend it.

3. 3. Write a hook around your brand name

   Put the brand name on the strongest beat, near the start or the end, and repeat it.

   • Use simple words that rhyme or share a rhythm with the name.
   • Read it out loud. If you trip over a line, the listener will too.

4. 4. Pick a style that fits your customers

   A bakery and a law firm should not sound the same.

   • Choose a genre and a mood that match how you want people to feel.
   • Options: upbeat pop, retro radio, country, rock, or something calm.
   • The style carries as much meaning as the words.

5. 5. Produce it

   Hire a composer, record it yourself, or use an AI jingle maker.

   • Jingle My Brand™ writes the lyrics from your brand name and key benefit, then sings it in the style you pick, in seconds.
   • It is free to try, so you can make several versions and keep the best one.

6. 6. Test it on real people

   Play it once for a few people who do not know your business.

   • An hour later, ask what they remember.
   • They remember the name? It works.
   • They don't? Shorten it, move the name, or repeat it more.

Can I use the jingle in ads?

Yes, to promote your own business.

• Allowed: your website, social media, paid ads, email, and podcasts.
• Not allowed: reselling them or making them for clients.
• On you: making sure your inputs and your use are cleared.
• Details: the Terms of Service.

How long does it take?

• With an AI jingle maker: the first version takes under a minute.
• By hand: writing and testing can take a few days.
• Most of your time goes into choosing between versions.
• Comparing options: see who can make a custom jingle for your brand, with costs and timelines.