Who Can Make a Custom Jingle for Your Brand?
By Leo Morejon · Updated
Four kinds of people make custom jingles: agencies, independent studios, freelancers on sites like Fiverr and Upwork, and AI tools like Jingle My Brand™. Which one fits comes down to your budget, your timeline, and where the jingle will run.
I built an AI jingle maker, and I still think there's a place for composers and agencies. If you're a national brand buying TV time, hire one. But a pizza shop with a $200 marketing budget was never going to pay a studio for a custom song. For them, the choice isn't AI or an agency. It's a jingle or no jingle.
Your options at a glance
| Option | Typical cost | Time | What you get |
|---|---|---|---|
| Agency | $10,000 to $50,000 | Weeks | Brand strategy, composers, live singers and musicians |
| Independent studio | $300 to $800 | Days to weeks | A real producer and a few rounds of changes |
| Freelancer on Fiverr or Upwork | From about $50 | Days | Anything from a quick demo to a polished song, depending on the seller |
| AI (Jingle My Brand™) | Free | Seconds | Lyrics and vocals in your style, as many versions as you want |
Prices are what sellers publish, so treat them as rough ranges: Evolve Media, a jingle seller, Violet Recording, a studio, and a Fiverr jingle gig. Quotes change with length, revisions, live vocals, and how long you can use the song.
When an agency or studio is worth it
Pay a person when the jingle has to carry a big, long-running campaign.
- Big media spend: if you're putting real money behind TV or radio, the song is a small part of the cost.
- A sound that's only yours: live musicians and a composer give you something no one else has.
- Strategy help: agencies tie the music to your brand, not just your name.
- Packages: radio-style jingle packages run into the thousands. Killerspots, a jingle company lists one at $4,797.
When a freelancer makes sense
Fiverr and Upwork sit in the middle: a real person, at a small-business price.
- Good for: a podcast intro, a local radio spot, or a jingle you want a human to sing.
- Watch for: quality swings a lot between sellers, so listen to samples before you pay.
- Check the rights: read what the gig says you're allowed to do with the song.
When AI is the right call
AI is the option for when you'd otherwise have no jingle at all.
- No budget: Jingle My Brand™ is free.
- No time: you hear your jingle in seconds, not weeks.
- No idea what you want yet: make five versions in five styles and pick the one that sticks.
- Small, fast uses: social videos, Reels, a website, an email, a podcast break.
Who owns the jingle?
It depends on the deal, and it matters as much as the price.
- Agencies and studios: you own the song only if the contract says so, usually through a "work for hire" or assignment clause. Foxi Music has a plain guide.
- Freelancers: each gig sets its own terms, so check before you buy.
- Jingle My Brand™: you can use your jingle to promote your own business, including ads. You can't resell it. The Terms of Service have the details.
Common questions
How much does a custom jingle cost?
Anywhere from free with AI, to about $50 on Fiverr, to $300 to $800 at a small studio, to $10,000 and up at an agency.
Can I use an AI jingle in ads?
Yes, to promote your own business. Check the rules of whatever tool you use; on Jingle My Brand™, the Terms of Service spell it out.
How long should a jingle be?
Most land between 15 and 30 seconds. Short enough for a social video, long enough to say your name twice. More in How to Make a Jingle for Your Business.
Make your jingle free, in seconds
Type your brand name, pick a style, and hear it sung back to you.
Make My Jingle